INSPIRATION

All the beauty and uniqueness of the SoAllure world

CAMPAIGN

#SOALLUREISSOALLURE| FW 2024.25

The perfect antithesis and synthesis of the SoAllure Fall Winter collection are the combination of oversized, comfortable, and enveloping looks with slim fit, tight, and bold outfits. Versatility intertwines with style, offering the possibility to choose the most suitable item for moments of comfort and for others in which you want to dare.

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MAIN COLLECTION

#MINIMALGLAMROCK | FW 2024.25

The SoAllure Fall Winter collection introduces contrasts between “star” outfits made with shiny fabrics and decorated with rhinestones, and "lazy girl" wool outfits characterized by warm earth tones like sand, cappuccino, rust and brown. A combination of fabrics and tonalities that highlights the uniqueness of each item.

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THE CATWALK

#SOALLURE | FW 2024.25

The fashion show for the Fall Winter 2024.25 collection by SoAllure.

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EDITORIAL

PRESS

The unmistakable SoAllure style on magazines and newspapers.

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#FINDYOURALLURE

PRESS

The distinctive trait of those who love SoAllure.

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