INSPIRATION

All the beauty and uniqueness of the SoAllure world

JOY OF LIFE

#ENJOYMENT | SS 2024

The fresh energy of acid green, the marine lightness of turquoise, the pure energy of red, the stability of military, the dreamy gentleness of ivory. The colors of summer find their expression in floaty and semi-transparent dresses; elegant light suits, refined shirts to be comfortable with a touch of style: this is the essence #joyoflife SoAllure.

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SUMMER COLLECTION

#JOYOFLIFE | SS 2024

Linen is the ideal fabric for breathability and freshness. Cotton is the basis for versatility and softness. Silk is always special for luster and lightness. Summer fabrics have been chosen to shape your unmistakable style, a symbol of freedom and femininity. Garments that you can wear in any occasion, for an #enjoyment SoAllure.

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CAMPAIGN

#CONTEMPORARYOLDSTYLE | SS 2024

SoAllure Spring Summer is #contemporaryoldstyle. A perfect mix between refined composition and casual look, which allows you to express the combination of contemporary-modern and the best of "old style".

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MAIN COLLECTION

#ROCKROMANTIC | SS 2024

The mood becomes chic if (in addition to the overlapping of fabrics and colors like light blue, cobalt, cameo, champagne) you play on the search for "see-through" looks, with dresses, skirts and tops that give a veiled bon ton transparency and a lot of #rockromantic sensuality.

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EDITORIAL

PRESS

The unmistakable SoAllure style on magazines and newspapers.

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#FINDYOURALLURE

PRESS

The distinctive trait of those who love SoAllure.

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