SoAllure is a "Made in Italy" brand launched in 2009 as a result of Sonia Maccaferri's creativity and experience in the fashion industry. The "So" part of the brand's name is dedicated to her, followed by the word "Allure", that perfectly describes the brand's idea of elegance and charm and evokes that French "je ne sais quoi" that makes a woman special. Although very little time has passed since it was founded, SoAllure is growing steadily, becoming a company with a significant presence in the Italian market.

The headquarter is located in Bologna, inside Centergross. Here, there is a 2000-square-metre showroom flooded with light and beauty. On one of the walls is the meaning of the French word "Allure".

A distinctive element and source of pride is the fact that the products are completely Made in Italy: Italian craftsmanship brought into everyday life. Underlying this is extensive research into materials and shapes, which ensure that the SoAllure collection is brimming with feminine and fashionable details. Without ever forgetting the "practical" aspect that is fundamental for the woman who intensely experiences every moment of everyday life.

With SoAllure, we dress an active woman who always wants to feel special. Various fabrics are used in the collections, both solid colour and patterned. Colour is always skilfully used, to create garments that allow the customer to express her own style while always feeling comfortable. Accessories embellish without being excessive.

SoAllure has certified distribution channels throughout Italy, where the brand is sold through a network of regional agencies. The establishment in the Italian market in just a few years has opened up new possibilities. Currently, the company's strategy, while aiming to strengthen the brand's presence in the markets where it is already present, is opening up to new, increasingly international markets.

The steady growth of the brand in just a few years has also led to significant investment in the human resources that underpin the company's business plan.