SOALLURE

OUR STORY

SoAllure is a "Made in Italy" brand launched in 2009 as a result of Sonia Maccaferri's creativity and experience in the fashion industry. The "So" part of the brand's name is dedicated to her, followed by the word "Allure", that perfectly describes the brand's idea of elegance and charm and evokes that French "je ne sais quoi" that makes a woman special. Although very little time has passed since it was founded, SoAllure is growing steadily, becoming a company with a significant presence in the Italian market.

The headquarter is located in Bologna, inside Centergross, Europe's largest commercial hub dedicated to wholesale. Here, there is a 2000-square-metre showroom flooded with light and beauty. On one of the walls is the meaning of the French word "Allure".

MADE IN ITALY

THE STYLE

A distinctive element and source of pride is the fact that the products are completely Made in Italy: Italian craftsmanship brought into everyday life. Underlying this is extensive research into materials and shapes, together with constant monitoring of the latest trends, which ensure that the SoAllure collection is brimming with feminine and fashionable details. Without ever forgetting the "practical" aspect that is fundamental for the woman who intensely experiences every moment of everyday life.

With SoAllure, we dress an active woman who always wants to feel special. Various fabrics are used in the collections, both solid colour and patterned. Colour is always skilfully used, to create garments that allow the customer to express her own style while always feeling comfortable. Accessories embellish without being excessive.

QUALITY FASHION

SoAllure operates in the premium segment of high-quality women's fashion. A new concept that focuses on supplier certification and impeccable supply chain selection. All suppliers are Italian and are required to comply with strict quality standards. Likewise, the partner agencies are carefully selected, guaranteed by the assignment of exclusive sales areas

THE COMPANY'S STRATEGY AND VALUES

SoAllure has certified distribution channels throughout Italy, where the brand is sold through a network of regional agencies. The establishment in the Italian market in just a few years has opened up new possibilities. Currently, the company's strategy, while aiming to strengthen the brand's presence in the markets where it is already present, is opening up to new, increasingly international markets.

The steady growth of the brand in just a few years has also led to significant investment in the human resources that underpin the company's business plan.

OUR MARKETS

The company has a strong network of employees and agents. The distribution is predominantly oriented to the upper-middle-range wholesale channel. SoAllure is present in Italy and abroad, thanks to a robust and rapidly growing sales network.

MAGAZINES

WHAT PEOPLE ARE SAYING ABOUT US

DISCOVER MORE

#FINDYOURALLURE

SOCIAL MEDIA AND COMMUNICATION

Social media is a communication tool that the brand manages with care and consistency. Updated 7 days a week, from a single daily post to 3 daily feed posts. The leading ladies are women who manage to remain special even in their everyday lives. Elegant, feminine and practical, they communicate a real and true model of womanhood. This approach is leading to a growing community of followers. Often our customers become stars themselves, sharing their outfits.

Our style has also won over celebrities, including singer Laura Pausini, actress Bianca Guaccero and influencers Beatrice Valli, Giulia De Lellis and Cristina Musacchio, along with Elisabetta Canalis, Federica Pellegrini, Belen and Cecilia Rodriguez, and Rocio Morales.

Finally, the "digital": is www.soallure.it both a site always updated in terms of image content and a shop online that accompanies private people in their purchases. b2b.soallure.it is a B2B area that allows agents and retailers to order products in the central warehouse in Bologna, all in real time.

FIGURES

  • •400 new articles each season

  • •85,000 garments produced each season

  • •500 customers in Italy

INTEGRATED LOGISTICS

  • •Delivery management

  • •Automatic order scheduling

  • •Daily preparation of replenishments

  • •Automatic picking

  • •Checking and managing incoming items

  • •Computerised data exchang

DUE FCS SRL COMPANY

Via Dei Notai n 143/bl 30 Centergross

  • •1000 sqm of offices

  • •Registered office staff, 10 employees

  • •Logistics centre, 2000 sqm

  • •Research lab

  • •Dedicated space for training sales staff

  • •Pilot boutique

ALLURE (nom féminin)
Manière qu’à quelqu’un de se tenir,de se présenter,
dans ce qu’elle a de caractéristique; maintien, attitude:
allure élégante, distinguée, désinvolte

ALLURE
Intreccio di eleganza e raffinatezza

Avoir de l’allure
Avoir de la distincion, de la classe;
en parlant de quelque chose, avoir
de l’élégance, u stylealluré, allurée

ALLURE
Power of attraction or fascination; charm

“AVOIR DE L’ALLURE”
Aver classe

"Fashion fades, only style remains"

(Coco Chanel)
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